Pantone is the go-to for forecasting color trends. We now know the company’s choice for 2016 (and, by extension, what the dominant colours will be for designers will be in fashion, interiors, product design, advertising, website and graphic design in 2016).
For the first time ever, Pantone has announced a two-tone colour as its Colour of the Year. The colours – Rose Quartz; “a warmer embracing rose tone”, and Serenity “cooler tranquil blue” – reflect the current consumer trend for calmer, soothing tones.
“As consumers seek mindfulness and wellbeing as an antidote to modern-day stresses, welcoming colours that psychologically fulfil our yearning for reassurance and security are becoming more prominent,” said Pantone in a press statement release.
“Colors this season transport us to a happier, sunnier place where we feel free to express a wittier version of our real selves,” said Leatrice Eiseman, executive director of the Pantone Color Institute. “With our culture still surrounded by so much uncertainty, we are continuing to yearn for those softer shades that offer a sense of calm and relaxation.”
Influenced by the world of art, new global doors opening and the desire to disconnect from technology and unwind, designers this season have gravitated toward a palette that is first and foremost calming. Paying homage to the beauty of natural resources, colors emerging in the Spring collections serve as vehicles that transport wearers to more tranquil, mindful environs which encourage relaxation first, followed by curiosity and exploration.”
Designers were also inspired by the contrast of urban design and lush vegetation, leading to unexpected color combinations and collections reminiscent of architecture, travel and nostalgia. By creating looks that truly represent the world we live in, both constructed and organic, designers sought to awaken a sense of reflection, followed by playful escapism. Artists, many of whom are known for bold color usage and strong shapes and lines, played an influential role in this season’s styles – from Matisse, Picasso and Frank Stella to Esther Stewart and Sam Falls. With Cuba and other destinations south of the border top of mind, designers are playing with courageous color statements that aren’t afraid to be vibrant but at the same time are combined with quieting, classic and more natural tones.
“Rose Quartz, a persuasive yet gentle tone that conveys compassion and a sense of composure,” added executive director Leatrice Eiseman.
“Like a serene sunset, flushed cheek or budding flower, Rose Quartz reminds us to reflect on our surroundings during the busy but lighthearted spring and summer months. Serenity comforts with a calming effect, bringing a feeling of respite even in turbulent times. A transcendent blue, Serenity provides us with a naturally connected sense of space.”
A Unisex colour.
Colors this season transcend cultural and gender norms. Vivid brights give way to excitement and optimism, though quiet stability prevails in this season’s palette. For Spring 2016 there are truly no perceivable distinctions in color choices between the men’s and women’s collections, both of which focus on a desire to breathe and reflect, then play.
The soothing, calming nature of colors in the Spring collections are led by Rose Quartz, a persuasive yet gentle tone that conveys compassion and a sense of composure. Like a serene sunset, flushed cheek or budding flower, Rose Quartz reminds us to reflect on our surroundings during the busy but lighthearted spring and summer months.
The two colours will be used in a series of artworks by graffiti artists Victor Quinonez, Werc and Man One, all of which will be shown in Miami, Venice Beach and New York.
Simon Alcock is a website and graphic designer based in Dublin, Ireland. See his portfolio website at simonalcock.com