This logo icon has been designed to represent both the natural landscape and the main town centres in the South County Dublin area.
We then applied a geometric symmetry to that ‘footprint’ shape. (For example, if you look at the Tube map for London Underground, the map is not 100% geographically accurate. It is a simplified, symmetrical representation of the London tube routes and stations). The same thinking has been applied here – the outer points of the more organised shape represent the northernmost, southernmost, east and west points of the towns ‘footprint’ and the interconnectivity between those.
This leaves us with a symmetrical ‘mountain’ icon which dually represents the towns of South County Dublin and natural landscape.
The result is a unique and contemporary logoshape which has been developed – from the outset, with modern media applications in mind – web, mobile, social media, print.
The logo design is also versatile in monochrome and can easily be adapted for various uses e.g. as a single colour overlay or watermark.
Together with the slogan, brand colour scheme and typefaces, this logo design will combine to form the basis of a ‘brand architecture’ which set a visual identity system and a cultural tone of voice for South County Dublin Tourism plan. Some examples of how the design work will apply to media;