In existence since 1961, the Soccer Writers’ Association of Ireland (SWAI) is an organisation which represents and caters for soccer journalists working in the Republic of Ireland across all media platforms.
The SWAI seek to promote Irish Football at all levels from Junior to National Team and recognise outstanding performance and effort within Irish Football with highly prestigious annual awards.
As an association of journalists and media workers, the SWAI needed to develop a contemporary web presence to keep-up with the pace of change within their own industry.
‘Soccer Writing’ was formerly an exclusive stronghold of print media, which now has to compete and live alongside non-print media such as dedicated football websites, blogs and apps.
Actions / Challenges
The SWAI required a full branding and web development exercise – identity, logo & website.
Having canvassed members for opinion the consensus was that the new logo design should include an old-style football, a quill, a ribbon-style banner and text title.
The new SWAI website needed to easily accommodate regularly published content. This required a Content Management System which could easily be updated by non-technical users.
The SWAI also wanted to recognize outstanding contribution to Irish football with dedicated sections of the website.
Logo and identity work were provided in accordance with client requirements and a new website was delivered on-time and on-budget. See www.swai.ie