We seem to have been waiting a long, LONG time for Apple to unveil details of it’s TV streaming service. The company’s annual iphone event is on September 9th, and rumours are growing that an announcement on Apple TV streaming is finally due.

What is it? Basically, Apple TV is a next generation TV streaming, gaming, app and web service box.

“Apple TV gives you access to the best 1080p HD content — including blockbuster films, hit TV programmes, live sport, apps, your music, photos, videos and more — all on your high-definition TV. You can even play content from your iOS device or Mac on your TV using AirPlay and iCloud”

The hardware – in the shape of a central digital hub for the home – launched with just app, gaming and Apple platform services (icloud, itunes, apple music) but the device is also a trojan horse for Apple’s television streaming service, said to be launching next year.

The new Apple TV streaming service will be a subscription service with a pricing of $40 per month in the US. The TV service should also see the launch of a new area of the Apple store – opening the gates to all major TV networks, live sport, mainstream TV productions, and console-quality gaming from third-party content producers.

The new remote will be motion sensitive, likely including several axis’ worth of sensors that put its control on par with a Nintendo Wii remote. A game controller with a microphone, physical buttons, a touchpad and motion sensitive controls would be extremely capable – Think, for instance, of multi-player gaming with several people using voice input, or many popular genres of party games that would do far better on the TV than on an iPad or iPhone…?

The unlimited battery power could mean much more powerful apps than we’ve seen on so far on mobile devices.


Simon Alcock is a Website Designer & Website Developer and Graphic Designer based in Dublin, Ireland. See